Agile product management
What is agile product management? How do we define agile product management? It is a product development philosophy that emphasizes a flexible and human — rather than a rigid process- or tool-oriented — approach to defining product strategy and carrying out work. Teammates focus heavily on customer feedback to make improvements and adjust roadmaps throughout the product management process. This creates more responsive teams, leads to quicker iterations, and creates a more lovable experience overall. Benefits of agile product management Agile redefines how product managers think about planning and building products. Traditionally, new customer experiences were planned, designed, implemented, and tested in a step-by-step way. This meant that new functionality was delivered sequentially. Once requirements were defined and handed off to the development team, it was difficult to make any changes. The failure rate of large-scale and lengthy software development projects drove the need for